Season tickets and fixtures

A season is one event with a date for each fixture (or performance). A season ticket is a ticket type that covers every date: the buyer picks a seat once and keeps it for the whole season.

Set up a season

1. 1
   Step 1: Create an event for the season, for example Northtown FC 2026/27 home matches, with reserved seating and your ground's seating plan.
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   Step 2: On the Dates tab, add each fixture. Use Name (optional) for the fixture, for example *Northtown FC v Riverside Rovers*. Buyers, tickets, emails and the scanner show this name.
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   Step 3: On the Tickets tab, add your season tickets and tick Season ticket (every date, same seat). Use price bands to limit a season ticket to certain stands. Add single-match tickets as normal ticket types.
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   Step 4: Publish. Your event page shows Match tickets and Season ticket side by side. On the season map, a seat can only be chosen if it's free for every upcoming match.

Fixtures added or changed during the season

• Adding a fixture (for example a cup match or a rearranged game): add the date on the Dates tab. Every season ticket holder gets their same seat and a ticket for it automatically, at no charge, and an email to say so.
• Renaming or rescheduling: open Rename, reschedule or cancel next to the date. Rescheduling emails ticket holders if you tick the box.
• Cancelling one fixture: single-match buyers are refunded automatically. Season ticket holders' tickets for that match stop working and their season carries on; any credit for the match is up to you.

Holders can release a match

Holders who can't attend open their order, choose All matches, then Can't make it? and Release my seat. That match's ticket stops working and the seat goes back on sale for that match only. Ticket Cherry doesn't refund or credit released matches automatically.

See your holders

The Season tickets tab shows every holder with their seat, ticket type, order, how many matches they've released and whether they renewed. Select Download holders (CSV) for a spreadsheet.

Renewals for next season

1. 1
   Step 1: Duplicate this season's event (Duplicate at the top of the event), rename it, add next season's fixtures and publish it.
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   Step 2: On the new event's Season tickets tab, under Renewals, choose last season in Renew from, set a Deadline, and select Invite holders.
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   Step 3: Each holder is emailed a personal link. Their seat is kept back on every new fixture until they renew or the deadline passes. Holders can renew before your season tickets go on general sale.
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   Step 4: After the deadline, seats that weren't renewed go on general sale automatically. You can Withdraw an invitation at any time.